Your Hometown Jeweler For Over 60 Years


The only place we will ever buy jewelry. They have excellent selections and reasonable prices. My wedding set is one of a kind, thanks to the friendly and knowledgeable staff. The store regularly offers different promotions and sales, which are an added bonus to their already fair prices! The staff ... is always welcoming and helpful, regardless of the item you are looking for and your budget. I highly recommend stopping, checking out their large selection, and visiting with their wonderful staff!! Read More
Love the store! Such an awesome place to shop! Thank you for being in Alliance. Read More
Williams is the only place we buy jewelry. They have such a great selection in store but also can order anything you need. The service is amazing! We highly recommend this business. Read More
Friendly informative and very helpful.
I took one of my favorite rings in to have it fixed and am so pleased with the quality of work that was done!
Love this place, always super friendly. You got to check them out .
Waited for my new wedding ring took a little longer but was worth it. Renewal vows will be GREAT!!! Thank you Brad an STAFF.
Brad is always so helpful and talented with fixing the things I need fixed, and I bring him some "doozies"! None-the-less, his talent, and more over his generosity and personal touch are evident and appreciated. The new jewelry pieces I have purchased in their store are high quality and they ... are always guaranteed. I will continue to business with Brad and Sue, and their staff are always courteous, polite and friendly. Top notch customer service! I will continue to do business at Williams Jewelers. Read More
I have trusted Williams Jewelers for many years. I moved from Alliance 3 yrs. ago and a few months back I mailed a watch to be fixed- Brad repaired it and sent it back to Texas to me....I may be 1000 miles away- but in my book, you are the ... BEST jewelry store ever. Read More
All the staff at William Jewelers goes out of their way to help you find exactly what you are looking for. They take the time to listen and get to know their customers.

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Williams Jewelers