Your Hometown Jeweler For Over 60 Years

About the Jewelry Store

Williams Jewelers is a family-owned business in downtown Alliance, operated by a second generation, Brad and Sue Williams.

Williams Jewelers Inc. is a full-service jewelry store offering the finest selection of:

• Diamonds • Engagement and Wedding Rings • Fashion Jewelry • Clocks • Watches • Crystal and Giftware • Sterling Silver Jewelry

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We offer custom designing and the latest in jewelry repair using laser technology. All repairs are done in house. We also offer computerized engraving and personalization of all your jewelry and gift items.

Highlights From Our Blog...

‘Whitney Alexandrite’ Is a Superb Example of June’s Color-Change Birthstone

‘Whitney Alexandrite’ Is a Superb Example of June’s Color-Change Birthstone

June 18, 2019 | A fascinating phenomenon in the world of precious gemstones is the way alexandrite changes color ...

Christie’s ‘Maharajas & Mughal Magnificence’ Auction Brings History to Life

Christie’s ‘Maharajas & Mughal Magnificence’ Auction Brings History to Life

June 17, 2019 | Spotlighting more than 500 years of opulence on the Indian subcontinent, Christie’s auction in New ...

Williams Jewelers