Your Hometown Jeweler For Over 60 Years

Square 8

About the Jewelry Store

Williams Jewelers is a family-owned business in downtown Alliance, operated by a second generation, Brad and Sue Williams.

Williams Jewelers Inc. is a full-service jewelry store offering the finest selection of:

• Diamonds • Engagement and Wedding Rings • Fashion Jewelry • Clocks • Watches • Crystal and Giftware • Sterling Silver Jewelry

Read Our Story

Williamslogo

We offer custom designing and the latest in jewelry repair using laser technology. All repairs are done in house. We also offer computerized engraving and personalization of all your jewelry and gift items.

Highlights From Our Blog...

Solid and Dependable ‘Classic Blue’ Is Named Pantone’s 2020 Color of the Year

Solid and Dependable ‘Classic Blue’ Is Named Pantone’s 2020 Color of the Year

December 9, 2019 | Suggestive of the sky at dusk, “Classic Blue” has been named Pantone’s 2020 Color of ...

Music Friday: Wedding Ring Tops Andy Williams’ 1965 ‘Christmas Holiday’ Gift List

Music Friday: Wedding Ring Tops Andy Williams’ 1965 ‘Christmas Holiday’ Gift List

December 6, 2019 | Welcome to Music Friday when we bring you great throwback songs with jewelry, gemstones or ...

Williams Jewelers