Your Hometown Jeweler For Over 60 Years

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About the Jewelry Store

Williams Jewelers is a family-owned business in downtown Alliance, operated by a second generation, Brad and Sue Williams.

Williams Jewelers Inc. is a full-service jewelry store offering the finest selection of:

• Diamonds • Engagement and Wedding Rings • Fashion Jewelry • Clocks • Watches • Crystal and Giftware • Sterling Silver Jewelry

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We offer custom designing and the latest in jewelry repair using laser technology. All repairs are done in house. We also offer computerized engraving and personalization of all your jewelry and gift items.

Highlights From Our Blog...

This Gigantic, New Confection Features 3,500 Carats of Faceted Bling

This Gigantic, New Confection Features 3,500 Carats of Faceted Bling

November 12, 2019 | Perfectly timed to coincide with the start of the “engagement season,” the Bazooka candy company ...

Birthstone Feature: At 19,747 Carats, This Gem Is the Smithsonian’s Largest Faceted Citrine

Birthstone Feature: At 19,747 Carats, This Gem Is the Smithsonian’s Largest Faceted Citrine

November 11, 2019 | As one of the two official birthstones for the month of November, citrine is the ...

Williams Jewelers