Your Hometown Jeweler For Over 60 Years

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About the Jewelry Store

Williams Jewelers is a family-owned business in downtown Alliance, operated by a second generation, Brad and Sue Williams.

Williams Jewelers Inc. is a full-service jewelry store offering the finest selection of:

• Diamonds • Engagement and Wedding Rings • Fashion Jewelry • Clocks • Watches • Crystal and Giftware • Sterling Silver Jewelry

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We offer custom designing and the latest in jewelry repair using laser technology. All repairs are done in house. We also offer computerized engraving and personalization of all your jewelry and gift items.

Highlights From Our Blog...

Texas Mom Scores 3.72-Carat Yellow Diamond at Crater of Diamonds Park in Arkansas

Texas Mom Scores 3.72-Carat Yellow Diamond at Crater of Diamonds Park in Arkansas

August 22, 2019 | As she wiped the dirt from a sparkling, metallic yellow stone no larger than a ...

Vending Machine at London’s Bankside Hotel Dispenses Engagement Rings

Vending Machine at London’s Bankside Hotel Dispenses Engagement Rings

August 21, 2019 | One block from London’s River Thames, the chic Bankside Hotel is famous for its art, ...

Williams Jewelers