Your Hometown Jeweler For Over 60 Years

About the Jewelry Store

Williams Jewelers is a family-owned business in downtown Alliance, operated by a second generation, Brad and Sue Williams.

Williams Jewelers Inc. is a full-service jewelry store offering the finest selection of:

• Diamonds • Engagement and Wedding Rings • Fashion Jewelry • Clocks • Watches • Crystal and Giftware • Sterling Silver Jewelry

Read Our Story

Williamslogo

We offer custom designing and the latest in jewelry repair using laser technology. All repairs are done in house. We also offer computerized engraving and personalization of all your jewelry and gift items.

Highlights From Our Blog...

Music Friday: Lee Ann Womack Needs to Know, ‘Does My Ring Burn Your Finger?’

Music Friday: Lee Ann Womack Needs to Know, ‘Does My Ring Burn Your Finger?’

June 14, 2019 | Welcome to Music Friday when we bring you popular songs with jewelry, gemstones or precious ...

Botswana’s 1,758-Carat Grey-Black Diamond Is the Star of Naming Competition

Botswana’s 1,758-Carat Grey-Black Diamond Is the Star of Naming Competition

June 13, 2019 | The massive 1,758-carat diamond recovered in April at the Karowe mine in Botswana will soon ...

Williams Jewelers