Your Hometown Jeweler For Over 60 Years

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About the Jewelry Store

Williams Jewelers is a family-owned business in downtown Alliance, operated by a second generation, Brad and Sue Williams.

Williams Jewelers Inc. is a full-service jewelry store offering the finest selection of:

• Diamonds • Engagement and Wedding Rings • Fashion Jewelry • Clocks • Watches • Crystal and Giftware • Sterling Silver Jewelry

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We offer custom designing and the latest in jewelry repair using laser technology. All repairs are done in house. We also offer computerized engraving and personalization of all your jewelry and gift items.

Highlights From Our Blog...

Why Princess Diana’s Engagement Ring Choice Irked the British Royal Family

Why Princess Diana’s Engagement Ring Choice Irked the British Royal Family

October 16, 2019 | Back in February of 1981, Prince Charles proposed to the 20-year-old Lady Diana with a ...

Birthstone Feature: Black Opals From Lightning Ridge Are the World’s Finest

Birthstone Feature: Black Opals From Lightning Ridge Are the World’s Finest

October 15, 2019 | Lightning Ridge, a small outback town in New South Wales, is the only place in ...

Williams Jewelers